Oakley: Disney Springs Flagship Retail
Flagship concept under construction at Disney Springs Orlando. A retail experience based entirely around customization. In this concept visitors ascend a ramp to place them at a viewing angle of a central "Lab" which constructs customized eyewear and apparel designed by visitors at various digital workstations around the space. Finished goods are delivered via a pneumatic tube system. We designed the space, fixturing, branding and signage, multimedia+content strategy for displays, mechanical systems, and the UI/UX of customization/fulfillment software.
Art Dir: Kim Kulka, Architecture: Jeremy Delgado, Visualization: Nate Lewis, Design: Ploy Santatiwat