As a seasoned creative leader with two decades of experience, I have built a diverse portfolio of world-class brands. I thrive on adapting to new challenges and opportunities, and am known for my dynamic approach to leadership.
My strategic mindset and user-centric focus have enabled me to develop and execute fully integrated campaigns, physical experiences, flagship retail concepts, digital destinations, social content, design systems, and collaborative products for some of the industry's top players. Notably, I have contributed to the success of iconic brands such as Arc’teryx, Nike, Google, Coca-Cola, The North Face, BMW, New Balance, and adidas.
I am constantly pushing the boundaries of creativity and innovation, striving to bring fresh and unique ideas to every project I undertake. I am passionate about collaborating with diverse teams to achieve shared goals and drive growth for the brands I work with.
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