Coca-Cola Times Square: Brand Activation
Activation in times square to celebrate the newest iteration of Coca-Cola's Times Square billboard which features dynamic movement of every pixel of the billboards digital surface. We developed treatments and storyboards for the content on the billboard. This was produced in conjunction with an activation on the ground which brought the iconic Coca-Cola ribbon to life sized scale and provided a resting place for visitors to "Share an Ice Cold Coca-Cola With A Friend".
Graphic Design: Steve Quested, Motion Graphics: John Moore, Architecture + Modeling: Graham Kelemen & Chris Malloy