BMW: Retail Concept
Pop-Up retail concept for BMW North America that features scaleable elements which can be quickly deployed into dealer regions. Deployment modules can be freestanding or inserted into in-line mall based retail. Experiential elements create immersive and informative narratives that engage visitors and communicates a deep brand story across BMW's history, sustainability, driving experience, and lifestyle of ownership. Strategic and creative areas that were developed included architecture, branding + environmental graphics, live action content development and production, and UX design and Dev.
Art Dir: Joeseph Magliaro, Design + Visualization: Lera Moiseeva